One of the most difficult challenges for the new photographer is getting a body of work together. There are many issues to deal with such as equipment, knowledge of the current technology, photographic experience, and the most difficult of all is finding models willing to work with you. In the beginning of my career there was no Internet; yes I am that old, so finding models was something I did via word of mouth, newspaper ads, and many visits to modeling agencies in New York City. I must say that if people photography is not your thing then models are not necessarily of prime importance. However, some of the most creative product photography out there has people within the image. This is food for thought.

Let’s touch base on equipment first. Everyone knows that photographic equipment is listed under the definition of expensive in the dictionary. So how do you know what to purchase? I use Canon as my preference; others use Nikon and a host of other top SLRs whether they are film or digital. Research the available cameras and lenses for what your needs are. Before you purchase the equipment find a source to rent the equipment over a weekend. At most places when you rent over a weekend you are only paying for one day and you get three for your money. Use the equipment and see how it feels and functions. Try several systems and then make your choice. Sounds like a good plan, right?

Developing your portfolio is essential to being able to market yourself. In many instances today that will mean having a hard copy as well as digital versions of your work to show. A website is another good avenue to promote your photography. In my last article I spoke about testing. Well, the development of your portfolio should start out with you testing the ideas you have and the resulting images will be the foundation for your book. Be creative and step out there with ideas that generate imagery that makes a statement. Sometimes it is difficult to come up with original ideas. What I do and have done many times is to look to the advertisements and other photographs to gain inspiration. I also study the paintings of the Masters to see how light was used to create outstanding lighting effects on their subjects. Lastly, take your time and plan out your shoots. Know the end result you want to achieve so you have a clear idea in your minds eye.

People photographers need people to shoot. How do you find them? In the beginning shoot family and friends. As your ability to produce quality and distinctive images increases you will want to expand to work with some of the professional and/or new models on the circuit. You have a talent that every model needs; the ability to capture them looking GREAT! This is a talent that will cost money on the open market when they are looking to produce a portfolio. In the beginning many models and even some working professionals will turn to TFP (Time for Prints). They will give their time for yours in exchange for images. This is a great opportunity for all to win. There are model/photographer portals out on the Internet (Model Mayhem – One Model Place) that are designed to put people in touch with one another. In my opinion you should not have to ever pay a model to work with you in the development of your portfolio. The reverse is true that a model should never have to pay a photographer who is testing or developing their portfolio. It is a simple exchange of time and talent in the pursuit of producing pleasing images that will help each of you expand in your professions.

There are several things to keep in your mind as a photographer. First, always present yourself and your ability honestly. Do not misrepresent your talents, experience or motives for a shoot. Secondly, make sure the model has an escort to the shoot. Even if it a fashion, portrait or product shoot. When it comes to fetish shoots it is a MUST!!! Your integrity as a photographer is on the line every time you shoot. Guard it with your life. I do know several photographers who had their integrity challenged due to poor behavior with models. The gossip in the industry can get very loud and far reaching so make sure you keep your reputation stellar. It is one of the keys to success.

The last topic for the new photographer is current technology. My suggestion here is to take workshops, go to the conventions, read magazines and books on photography, and lastly TEST, TEST and TEST some more. Knowing how to produce the desired result is what professionalism is all about. Keep abreast of developments that can enhance your ability to rise to the challenge of creating and expression yourself within the photography community.